Dedicated to fill this void in the retail fashion industry, Cristina launched Mi Golondrina in 2013 to achieve her goal of sharing the beauty of Mexico with the modern-day woman. As she worked toward Mi Golondrina’s launch, her extensive travels throughout Mexico allowed her to meet with artisans and understand the cultural significance of the traditional pieces she’d fallen in love with. “I wanted to understand the right way to produce each piece so it can be worn for a lifetime,” the founder and CEO says.
“HAVING GROWN UP SURROUNDED BY MEXICAN-MADE PIECES, I STARTED THINKING ABOUT HOW TO ELEVATE MEXICO’S PLATFORM IN THE FASHION WORLD.”
- Cristina Lynch, CEO & Founder, Mi Golondrina
Growing up in Texas with a mother of Mexican heritage, Cristina Lynch developed a deep affinity for the beauty of Mexican art and textiles — in particular the intricate, hand-embroidered clothing found throughout the country. So when she moved to New York City as an adult, the city’s lack of Mexican-inspired clothing brands quickly became apparent.
The golondrina, or “songbird" in Spanish, is the icon of Lynch’s brand, taking center stage on its packaging. A white kraft substrate provides a clean and crisp background for the periwinkle blue songbird logo on all of the brand’s custom retail packaging created by Impak, from the shopping bags and hang tags to all of the brand’s print collateral, including custom thank you note cards. Online purchases include a custom cotton drawstring bag that customers can reuse, and each order receives a handwritten note.
“We wanted to create a packaging experience that wasn't wasteful, but luxe and special,” Cristina says. Finished with dyed-to-match periwinkle blue satin ribbon, the packaging is simple and elegant, allowing the beautifully detailed Mexican embroidery patterns to shine.
Today, Mi Golondrina partners with over 850 artisans from all over Mexico as it works to preserve the traditions of hand embroidery while empowering the women who create these wearable works of art.
Whether shopping in-store at the Dallas showroom or ordering a handmade blouse online, “We want everyone who shops with Mi Golondrina to want to tell her friends about how she had the most wonderful experience,” she notes — down to every last little detail.
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What can we say? Impak looks forward to being a part of that growth and social impact, too! If you’re interested in learning more about MiGolondrina, visit the website at https://migolondrina.com/.