Packaging research involves fieldwork and discovery to learn what packaging solutions other companies are using and what kind of packaging your customers value. Discover what’s working for industry leaders and competitors, and how you might improve or customize those strategies to maximize your own brand’s potential. Does your target demographic prioritize luxury? Sustainability? Originality? Impak Reatail’s research team will identify your customers’ needs and wants so that you’re packaging exceeds expectations and creates memorable unboxing experiences that induce brand loyalty and drive sales.
Many businesses don’t have the resources to spend on packaging research and development internally—but that doesn’t mean you shouldn’t get to take advantage of its benefits. From fieldwork and discovery to material development, global sourcing, and cost optimization, our R&D team puts the industry’s best technology and processes to work for your retail business as part of our packaging development services.
Areas of Focus for Packaging Research & Discovery
With years of experience in the field, our research team knows what works and what doesn’t when it comes to packaging that respects your budget while also having optimal customer appeal. We stay on top of industry trends with a focus on identifying cost-effective opportunities at every stage of the process, from design to materials sourcing to prototyping to production. Areas of focus for fieldwork and discovery include:
What Packaging Research and Development (R&D) Can Do to Benefit Your Brand
From sustainable materials research to design breakthroughs and cost-savings innovations, dedicated packaging R&D can lead to several benefits for your brand. Below, we cover just some of them.
1. Enhanced Brand Perception
2. Improved Consumer Experience
3. Reduced Expenses, Increased Sales
4. Sustainability and Environmental Conservation
5. Product Protection and Safety
6. Adaptability to Market Trends
Sustainable Packaging Research and Beyond – Choose Impak Retail
Impak Retail combines over 45+ years of industry experience with state-of-the-art technology and robust logistics networks to innovate at every step of the packaging development pipeline.
When you work with us, you’ll get access to solutions that will not only save you money—but secure you more customers, too. Ready to take advantage of our full suite of industry-leading packaging development services? Contact us to get started!