When it comes to getting your brand out there, few tools are as powerful as the custom PR box. The perfect first impression—and the ultimate free sample—your custom PR box can create meaningful connections between your brand and any influencer you tailor it to. It’s truly a gift that keeps on giving.
So, how do you make a PR box that shines? Get answers below in our guide.
First, a quick overview. “PR” stands for “public relations”: an entire discipline dedicated to creating positive relationships between businesses and important people. Good PR is responsible for successful celebrity endorsements, product placements, publication features, and much, much more.
In today’s social media-driven world, PR has a primary focus for many brands and small businesses: influencers.
Creating positive influencer relationships can lead to a mass of opportunities for any business. Influencers reach audiences that no one else can—which makes them the perfect spokespeople for products. You just need to get them to pay attention to yours.
This is where a well-made PR box is so important. Think of it as a gift basket and a cover letter rolled into one. Your PR box not only showcases your products—it tells your brand story, too. Here’s how to make one to impress any influencer.
Not all influencers are the same. In fact, many cater their content to niche audiences with equally niche tastes and interests. As you fill your PR box, you should fill that niche, too. Handpick products that resonate with the particular influencer you’re targeting.
Include some personalized messaging so they know they’re really being catered to.
A PR box is more than a bunch of freebies. It’s a calling card for your business. From the contents to the construction, every part of your PR Box is an opportunity to say what you want to say about your brand.
Think long and hard about your logo, colors, materials, and overall design to tell a cohesive story. Inside, include some text about your business—and leave a card or personalized message for your influencer(s).
They may be talking about your brand, so give them good material to work with.
With influencers and PR boxes, the unboxing experience is everything. The last thing you want is broken or spilled products, which is why you’ll want your box custom-made to securely hold every last product you pack.
Beyond that, you’ll want the unboxing to truly impress your influencer(s). After all, they could be doing it on camera!
The truth is, every aspect of your PR box is an opportunity to stand out. As you begin to strategize around your box – how you want it to look, and what you want it to contain – challenge yourself to think creatively.
From the design to the filling, each part of your box can help elevate your message, and your brand, to resonate with influencers.
To bring your custom PR packaging vision to life, you need a manufacturer that hits all the marks. At Impak, we offer a wide array of services to help you create stunning custom boxes.
With ultra-flexible design support and high-quality constructions, our custom packaging is the perfect way to showcase your brand to your target influencer. Contact us today, we’d love to collaborate!